Digital Advertising for Businesses
We come from performance marketing, including lead generation in the U.S. market, where every lead is measured in dollars. We bring the same discipline to your campaigns: tracking first, budget second.
Where and how we advertise
Facebook and Instagram
Lead and sales campaigns, audiences, retargeting and systematic creative testing.
Google and YouTube
Search, Performance Max, Shopping and YouTube, with keywords that bring buyers, not just clicks.
TikTok
Campaigns and short videos in the platform's own language, for audiences you will not reach elsewhere.
Advertising to a business audience by job title, industry and company size, for B2B products and services.
Other platforms
Taboola, Outbrain, Pinterest, X and Waze, when your audience is there.
Tracking and creative
Pixel, server-side conversions (CAPI), GA4 and one dashboard for all channels. Ad variations at scale with AI.
Paid advertising for businesses: where should you advertise?
The right channel depends on what you sell and who buys it:
- Google Ads
- When people are already searching for what you sell. High purchase intent, suits services and products with existing demand.
- Facebook and Instagram ads
- When you need to create demand and reach people by interests, age and location. Excellent for leads, e-commerce and branding.
- TikTok ads
- For younger audiences and products that work in short video. Relatively low reach costs.
- LinkedIn ads
- For selling to businesses (B2B): targeting by job title, industry and company size.
- YouTube ads
- For longer video, explanation and retargeting people who already know you.
- Taboola and Outbrain
- Native advertising on content sites, suited to marketing content and articles.
Facebook and Instagram campaign management
Managing paid campaigns on Meta includes building the right account structure, audiences (including lookalikes and retargeting), creative in several formats, and systematic testing of messages and images. The foundation of everything is proper tracking: the Meta pixel together with the Conversions API, which sends conversions directly from the server and is not affected by tracking blockers.
Google Ads campaign management
A Google search campaign brings in people who are already searching. Proper management includes researching keywords with purchase intent, negative keywords that save budget, responsive ads, ad extensions, and Performance Max and Shopping campaigns for online stores. Without accurate conversion tracking, Google simply does not know what to look for on your behalf.
Creative and ads with AI
Today's ad algorithms need many variations to find what works. We use AI to produce headlines, copy, images and short videos at scale, and test them systematically. A person approves every ad before it goes live.
Performance marketing: we measure revenue, not clicks
Clicks and impressions are not the goal. We measure cost per lead, cost per acquisition, ROAS and lead quality, and connect the advertising data to what actually happened in the CRM and at the register. That way budget decisions are based on real money.
How it works
Fix tracking
Pixel, server-side conversions and the right events, before spending a shekel.
Build the structure
Audiences, messages, landing pages and a budget for each channel based on the goal.
Test and improve
Creative and audience tests, and shifting budget to what works.
Report transparently
A live dashboard and regular updates: what you spent, how many leads and sales, and what is next.
Frequently asked questions
What is the minimum budget?
It depends on the channel and the goal. In the first call we will tell you honestly whether your budget is enough to learn something, and where it is best to start.
Will the accounts be ours?
Yes. The ad accounts, pixel and data stay in your ownership.
Why does tracking matter so much?
Because without it the platforms learn from the wrong data. Server-side conversions and accurate events are the difference between a campaign that improves and one that burns budget.
How much does campaign management cost?
There are two parts: the media budget paid to the platforms, and the management fee. The management fee depends on the number of channels and campaigns. We will present a clear proposal once we understand your goals.
How soon will we see results?
With Google search campaigns, sometimes in the first few days. On Facebook and TikTok there is a learning period of a few weeks until the algorithm stabilizes.
Can you advertise in the U.S. market too?
Yes. We have experience in performance marketing and lead generation in the U.S., including lead compliance requirements.
Do you also do SEO?
Yes, through website development and content. You can combine paid ads for fast results with SEO for the long term.
More services
Let's talk about Digital Advertising for Businesses
Leave your details and we will get back to you within one business day.
- 30 minutes on Zoom or by phone, no commitment
- We map where your time and money go
- You leave with a clear starting point