The 10 essential tools
- ChatGPT: writing, questions and help with any text task
- Claude: analyzing long documents, contracts and complex content
- Gemini: Google's AI assistant, up to date and connected to the web
- Canva AI: designing posts, logos and presentations with no design experience
- ChatGPT image generation: creating images from a text description
- NotebookLM: summarizing PDFs and long documents in minutes
- Runway: creating video and animation with AI
- ElevenLabs: turning text into natural-sounding speech
- Nano Banana: Google's image generation and editing model, built into Gemini
- Gamma: creating presentations automatically from text
Where to start, based on who you are
- Small business owner: start with ChatGPT (posts, emails) and Canva AI (design)
- Employee or office worker: start with ChatGPT (emails, summaries) and NotebookLM (reading documents)
- Marketer or advertiser: start with ChatGPT, Canva AI, image generation and Runway
- Over 50: start with ChatGPT and Gemini, the simplest to use
- Student: NotebookLM to summarize course material and ChatGPT for practice
How much do these tools cost?
- Almost all of them have a free version that is enough to get started
- Paid plans for individuals usually cost between a few dollars and about $20 a month
- Prices and free-tier limits change often, so check the tool's pricing page before you subscribe
- Start free, and pay only for the tool you actually use every week
Tip: how to start without getting overwhelmed
- Do not try to learn every tool at once
- Pick the one tool that sounds most useful to you and practice it for a week
- When you feel comfortable, move on to the next
- In our private workshop we choose together the tools that fit you best